Creating a Brand that stands for safety & quality in an unorganised market.
SERVICES: DESIGN STRATEGY | BRAND IDENTITY | DESIGN LANGUAGE | PHOTOGRAPHY
SECTOR: MANUFACTURING
TODI MILLS
As an age old manufacturing unit, Todi Mills needed to stand out in an unorganised and undifferentiated market. Building a brand came more out of necessity for survival than pure marketing. Having no brand identity also meant that targeting the international market was impossible.
Result:
Since the brand development exercise, Todi Mills has doubled their revenue and had their most profitable year. They’ve participated in international exhibitions and their sales teams have gained confidence to push the sale backed by the Todi Mills Brand.
Shot by Akshay Jamwal
Shot by Akshay Jamwal
Shot by Akshay Jamwal
