Building an identity for a visual search engine.
SERVICES: ReBRAND | BRAND IDENTITY | Brand architecture | BRAND DEVELOPMENT | DESIGN LANGUAGE
SECTOR: Information Technology
IMI
While google is synonymous with the word “search”, the founder of IMI found a gap in the market where google would not suffice for researchers in the academic field. Phd students and other researchers would need to sift through thousands of documents to find the right one for themselves. IMI cut through this with an entire visual map search.
Result:
We identified the real users and created an identity for the brand which would set it aside as the ultimate search for researchers and Phd students.
“I contacted Rebrand Advisory to have the IMI brand designed. The team delivered a personalised service perfectly fitting our offerings and our internal values.
I appreciated every step of our collaboration, professionalism and dedication of the team to make the IMI brand appealing to my target audience and aligned with my business.”
