Creating a dynamic travel brand that caters to B2B and B2C markets
SERVICES: BRAND IDENTITY | Brand architecture | BRAND DEVELOPMENT | DESIGN LANGUAGE | WEb design
SECTOR: travel
Canam Travels
Building a brand that supports both B2B and B2C is tricky. Canam is a Canadian travel company that caters to both segments. They needed an identity that could be fun and professional at the same time.
Result:
We created a dynamic identity for Canam that allow the brand not only to expand to other segments in the B2B space like Canam Marketing but also helped them keep their identity fresh and fun.
Some images used here are only for reference as a part of the styleboard for inspiration. These were not finally used in the final collateral for Canam.
