Rebranding a 34 year old chemical company for the global market.
SERVICES: ReBRAND | Brand STRATEGY | BRAND IDENTITY | BRAND DEVELOPMENT | DESIGN LANGUAGE | SALES COLLATERAL | EVENT SUPPORT
SECTOR: CHEMICAL TRADING
ABC Chemicals
ABC had built a reputation as a reliable & friendly trading company in the market purely through hard work. As they started the next chapter in their evolution, their old identity no longer served them well.
Result:
Powered by the Rebrand, ABC has now more than 5 offices globally. With their sales and brand in perfect alignment, they continue to grow.
“The RBA team came in when ABC was starting to go global. The rebranding work that they did added a fresh infusion of vigour and vitality to our brand. It helped our people become more focused and confident, in turn helping our clients find renewed faith in us.
We have opened 5 new offices globally since we rebranded. We have no doubt the relationship between our company and RBA will last many years into the future and I highly recommend them as partners for any brand. ”
